Distinctive facial features are a sign of vitality and fitness. A strong jawline gives the face an attractive, defined, and symmetrical appearance that women prefer and men respect.

In the past, people were not bothered by problems with facial deformities and crooked teeth to the extent that they are today. Skulls from the pre-industrial era have three things in common: massive airways, strong jaws, and straight teeth. This is because they chewed up to 4 hours a day!

The vertical seam (resembling a "crack") allows some flexibility in the growth of the maxilla. A study at the University of Bordeaux has shown that chewing "hard" gum stimulates the development of the upper jaw, widens the airway, and improves the orientation of the teeth.

Over 100 years ago, Weston A. Price (top left) highlighted the importance of a tough-to-chew diet for proper facial and dental development in his twin studies (left). He also pointed out the consequences of inadequate stimulation of the chewing muscles (right).

Experts like Andrew Huberman have emphasized the significance of these findings. A book titled “Jaws” has been published by researchers from Stanford University on this topic.

BRIKK products are free from chemicals commonly present in chewing gums, like Aspartame, BHT, Microplastics, Polyvinyl acetate, and Titanium dioxide.